About Us

Practice Advantage is a professional practice development and coaching company. We specialize in designing innovative growth and change strategies for dental practices. We understand the multiple demands of a dental practice can be a challenge to enhancing profitability and maintain superior customer service. Practice Advantage brings together experts in all areas of practice management and operations to help our clients build the practice they want — bringing you from where you are to where you want to be, both professionally and personally.

Barbara Mitchell

Barbara Mitchell brings over 30 years of experience to Practice Advantage where she has immersed herself with gained experience in the field of practice analytics and proven systems to advance dental practices of any size or tenure. Barbara is known for her deep commitment to creating sustainable organizational change for her clients and her extensive knowledge of behavioral change, learning methodologies, communication, coaching and measurement has resulted in Doctors achieving the practice and team they envisioned.

Barb has worked in a variety of roles from Clinical Assistant, Treatment Coordinator, and Office Manager and to Corporate Business Manager which has given her insightful perspective on the day to day operations of a dental office true understanding of the inner workings of a practice. Prior to the inception of Practice Advantage, she created and founded Practice R.E.A.D.Y. where she served dentists nationwide with her extensive talents, competencies and experience keeping her clients on the cutting edge of the dental industry.

Barbara’s coaching experience has involved working with over 300 practices where she has propelled them to reaching their “vision” through her penchant for accentuating the positive and focus on the goal.

Barbara has been actively involved with an entrepreneurial program for several years now and having experienced success through her learning, believes her clients can too! ‘Lead and build your businesses in a balance of vision, purpose and relationships and it is possible to have personal fulfillment and ideal lifestyle’.

Corinne Birrell, RDH

Corinne believes in the power of learning and everyone’s capacity/ability to learn. With more than 30 years of experience in dentistry, she has put that belief to the test many times. She’s passionate about conveying ideas and engaging her teams in ways that allow them to be excited about learning and managing change. To put it simply, Corinne loves to coach, and she loves bringing her positive outlook into environments where teams need supportive motivation to help them reach their potential.

Corinne began her career as a dental assistant and progressed to dental hygienist, and clinical hygiene instructor before turning her attention to practice management coaching. Corinne holds a certificate in Adult Education from St. Francis Xavier University, where she developed an interest in facilitation and has incorporated this teaching style into her coaching with dental teams across North America.

Corinne’s lifelong learner’s perspective is also bolstered by her own investment in her learning with continuing education courses in team building, leadership, management development, communication, and clinical skills enhancement. Her extensive knowledge of non-surgical periodontal therapy and clinical coaching make her an outstanding asset to any dental team.

Highly motivated to work with teams and keep them moving forward, Corinne believes their success is her ultimate reward. She melds a collaborative high energy style with a drive to achieve results that inspires others to give their enthusiastic best as well.